Year
2021
Client
SaRi.kz
The Challenge
SaRi.kz is engaged in the production of workwear for enterprises. As competition grew it became increasingly clear that the brand needed a revision to stay ahead of the game.
Approach
Created a new identity for SaRi.kz that is built upon its existing naming. Simply put, i kept the original character and added a plot twist, making sure that SaRi's pre-existing customers do not feel alienated but rather excited for the changes to come.
Logo design
First of all, I created several designs based on the data received from the customer.
After discussing the sketches, more variants of logos were made
Design was chosen, but the colors changed to black and white
Brandbook
Graphic design
