Year
2022
Client
КИПЕР.KZ (KEEPER.KZ)
The Challenge
Кипер.kz is engaged in business automation (HoReCa). In order to stand out, it was decided to rebrand. Branding started to lack a sense of identity, personality and most of all consistency.
Approach
Created a new identity for КИПЕР.KZ that is built upon its existing naming, but adding description (Timuchin Group). We add a new character to show rebirth a brand (Horseman).
Logo design
My challenge was to combine two logos.
Problems of the old logo
Research
New logo
The archer looks ahead, determining the path of the company that is moving towards its goal
Icon can be used as a separate element of the corporate identity
Styles
Various styles have been developed
